Buyers became aware of the number of spam e-mails they get from their inbox. This result in wastage of cost and effort related to the marketing and advertising campaigns. The solution is to send targeted and customized and to segment your mailing list based on the behavior of consumers. It’s been predicted that the organic listings will probably decrease considerably and Pay per click in addition to local paid advertisements will probably gain momentum in 2019.

Presently videos are dominating over 50% of the information on mobiles and this tendency will see a rise in 2018. Facebook, the networking giant added a videos tab. Videos will be an outstanding growth channel in 2019 since the time spent on social networking and mobiles are increasing.

Now, as per predictions, Google will progressively only have top few organic ranks on the internet search engine results and will find a sustained amount of search traffic specifically for info oriented websites. In 2016 itself, there was a steady increase in audience targeting attributes and this year in 2017, now entrepreneurs will be capable of making the best use of the feature. Ads will probably be targeted by age, behavioral signals along with other such factors with a focus on demographics targeting options.

Audience targeting will profit as much relevance as keyword targeting and will probably play a rather significant role in crafting a strong Pay per click strategy. Voice search is rapidly becoming quite a common feature for young customers as they’ve begun spending more time utilizing various mobile apps. Voice Search will be more than 50% of all of the searches on main search engines. This may completely revolutionize the whole concept as individuals will speak whatever they wish to search rather than typing it into the search field.