This is a special trick to get listed or benefit from a geographic region. This is a question may arise in your mind. How local SEO helps my small business. Business like doctor, lawyer, restaurant etc needs local SEO. Those are such a business that required in a specific region. Physical address is very import in local SEO. Being listed on Google map is best, because Google gives priority to the listed companies on search engine result pages. First get listed on local search engines. Google keyword tool helps you to find the search volume for the month.